November 10, 2025

In a world full of cookie-cutter listings and one-size-fits-all marketing, your home deserves something different—something with strategy, story, and soul.

That’s where I come in.
I’m Leonna Weiss, founder of Weiss Choice Realty, serving Holly Springs, Fuquay Varina, Apex, Cary, and surrounding Triangle communities. Around here, I don’t just list homes—I position them to sell for more and stress less.

1. I Turn Homes into Stories That Sell

Every home has a heartbeat. My job is to make buyers feel it before they ever step inside.
From cinematic listing videos and lifestyle photography to clever copywriting and local storytelling, I create emotional connection first—because connection drives offers.

When buyers fall in love, they act fast. That’s why my listings often sell quicker and stronger than market averages.

2. I Bring a Teacher’s Mindset to Every Transaction

Before real estate, I was a teacher—so clear communication, education, and patience are in my DNA. I make sure my clients understand every step, every form, and every strategy before making a move.

That means no surprises. No jargon. Just confidence.

3. I’m a Negotiator Who Fights Fair (and Fierce)

My clients lovingly call me “a pitbull in pearls.” 🐾
Translation: I’ll protect your interests like they’re my own, without losing composure or professionalism. I believe negotiation is both art and psychology—and my clients win because I know how to balance both.

4. I Market Lifestyles, Not Listings

I live, work, and raise my family right here. That means I know how to sell the lifestyle—the trails, the parks, the block parties, and the quiet cul-de-sacs that make this area feel like home.

When out-of-town buyers search “Holly Springs homes for sale,” they’re not just buying a house—they’re buying into a story. My marketing delivers that story with authenticity and data-backed strategy.